Visualising brand loyalty

Online retailers have deeply explored how to find similarities between their customers.

Users who bought X also bought Y

and its variants are omnipresent and widely developed.

There’s a strange absence, though, when it comes to making visible the ongoing relationship of a consumer to a product. How much brand loyalty do they display?

To take an example: I’m currently planning to buy a new laptop. I’m very interested in build quality. Testing by experts isn’t much good at exposing flaws in build: it’s near-impossible to simulate the effects of daily use over a period of years. Aggregated user reviews are more helpful: lots of complaints about cracked screens probably reflect a common problem. But they’re biased towards defects which are discrete, and big enough to inspire angry reviews.

What I want to know is: do users who buy a Vaio buy another one three years later? Or do they switch to Dell? I really want is a measure of

user loyalty

. And we have one: it’s easy to count how many users will re-order the same product, or another from the same product line. Do customers who bought X tend to re-order X? Or do they switch to X’s competitors?

This information is readily available to any online retailer, or even to an offline seller tracking loyalty cards or credit cards. But I’m not aware of anybody making it visible to users. Why not?

UK govt plans removing the right to hear evidence against you

On Liberal Conspiracy, a member of the legal charity Reprieve flags up a quite astonishing government proposal: to deny criminal suspects the right to hear the evidence against them. Under the proposed expansion to “Closed Material Procedures” (CMPs):

once the minister has made the call that there is ‘sensitive’ material involved, the court goes into lockdown, and the citizen (along with the media) is excluded — as a result, they will simply not know what claims the Government is making about them.

Through this secret process, the only person putting forward the defense case would be a “Special Advocate” —

who would not be allowed to commuicate with their client

.

Liberty argue, reasonably enough, that:

Being able to present evidence to a judge without the other side having the chance to refute it or even know what it is obviously gives the Government a huge advantage in legal proceedings and the potential to present a very one-sided or misleading version of events.

Even the Northamptonshire police feel that the proposed legislation:

is very widely drafted and could result in its misuse. This could be used to encompass material concerning crime prevention tactics, police informants and intelligence led operations.

The impact of the overuse of CMPs would be to damage the UK reputation of a free and fair democracy.

Finally the Mail, of all places, reports the views of the existing Special Advocates, the lawyers working with the existing system of Closed Material Procedures:

They submitted a very thorough and telling response to the consultation. These are the lawyers who have the greatest experience of the system and they were unanimously opposed to the very broad extension of CMPs.

The history of the Soviet Union, told through Tetris



I am the man who arranges the blocks

Tetris and Communism: not an obvious combination. They make for a glorious song, though, in the form of

A Complete History of the Soviet Union, Arranged To The Melody Of Tetris

. Take revolutions, breadlines, broken ideals and dreams of brotherhood, and turn them into…blocks. Falling endlessly from the sky:

What gets to me, I think, is the worker’s face. Sometimes he’s downtrodden, sometimes triumphant. Sometimes he’s a sculpture-worthy proletarian hero — clutching a sledgehammer, his gaze stoically fixed into the distance. Always there’s something grotesque about him, an unnerving manic undertone. Revolutionary glee shifts into a forced grimace: “

Long live Stalin! He loves you! Sing these words, or you know what he’ll do

“. This is a one-man mob, permanently caught up in the passionate trauma of one historical moment after another.

And when the end comes, it’s beautifully understated:

I work so hard in arranging the blocks
But each night I go home to my wife in tears -
What’s the point of it all, when you’re building a wall
And in front of your eyes it disappears?
Pointless work for pointless pay
This is one game I shall not play.

Bike helmets and theft

A nice fact, and one that seems too neat to be true: theft of motorbikes declines when the law requires helmets. The idea is that you might pinch a motorbike if you saw it left unattended. But if you don’t happen to be carrying a helmet, it’s going to be much harder to ride away on it:

After Texas enacted its universal helmet law, motorcycle thefts in 19 Texas cities decreased 44 percent between 1988 and 1990, according to the Texas Department of Public Safety. Motorcycle thefts dropped dramatically in three European countries after the introduction of laws that fined motorcyclists for failure to wear helmets. In London, motorcycle thefts fell 24 percent after Great Britain enacted a helmet law in 1973. The Netherlands saw a 36 percent drop in thefts in 1975 when its law was enacted. And in former West Germany, where on-the-spot fines were introduced in 1980, motorcycle thefts plummeted 60 percent [source]

The implication, surprising to me, is that most motorbike theft had been opportunistic. Getting hold of a helmet doesn’t seem a

very

high bar for the would-be thief.

Inter-generational equality

The angry unemployed graduates were right: todays youth

have

been thoroughly shafted by the baby-boomers. It’s taken me a long time to accept that. I remember reading bloggers like Laurie Penny, sharing the rage but disagreeing with the diagnosis:

After the crash of 2008, Generation Y realised with a rush of horror that no matter how good we were or how relentlessly we hammered our minds and bodies into the grooves laid out for us by our parents, our teachers and a culture of mandatory capitalist self-fashioning, everything was definitely not going to be fine. Instead, we are going to spend our lives paying for the excesses of our parents, who have bequeathed us a broken economy, a stagnant job market and a planet that’s increasingly on fire.

Yes, I thought, you

were

promised a mirage. Anybody who goes through childhood believing what they are told — “work hard, pass your exams, and the world is your oyster” — is lined up for a rough awakening. Your parents lied to you — but, mostly, they lied because they believed. That doesn’t mean they had it better themselves.

Except, it turns out, they did. And they continue to — the old in Britain are wealthier, relative to the young, than they have been in a very long time. According to the FT:

the living standards of Britons in their 20s have been overtaken by those of their 60-something grandparents for the first time…

The data, which underpins government publications on living standards, takes no account of housing costs or wealth. Had it done so the results would have been even more dramatic, showing median living standards of people in their 20s have now slipped below those of people in their 70s and 80s.

If the figures show it, so does the human reality. My struggling twenty-something friends encounter from their parents a kind of bewilderment. The older generation, often sympathetic, nonetheless rarely comprehend the living conditions of their descendents. There’s a lingering assumption that jobs are out there somewhere, that they will provide a livable income, that housing is a matter of choice rather than desperation.

For all that, I remain very suspicious of the narrative of inter-generational competition. The inequalities within an age group are far, far higher than those between one generation and the next. Class, race, even gender are far greater inequalities. And much of the noise comes from a small segment of the population: the frustrated children of the salariat, being denied entry to a shrinking class. Still, the facts are there: the youth are getting it in the neck.

Shitting on the people

Jamie of Blood & Treasure despairs over the Tories’ impact on Manchester

It’s different from living in Hulme: that was a neighbourhood that had already hit bottom, and there was a kind of resilience, even the occasional bout of optimism, available from knowing things couldn’t actually get any worse…..

But it’s something else living in a working neighbourhood, which in normal times flails along with its collective head just above the water, being gradually and through the systematic application of government policy suffering a kind of collective punishment; and the organic commerce which had evolved to serve it beginning to go down with it….It’s an odd feeling watching economic repression imposed around you; like living in the middle of a crime in progress.

OrgCon: Cory on the war on general computation

[tldr: Cory Doctorow speech; go to the source instead]

Cory Doctorow thinks the online freedom movement needs to get over the entertainment industry. They just happened to be the first belligerants in a long war”, he says; the big guns are just getting going.

I’m listening to him at the Open Rights Group annual conference, giving a talk he first presented at Berlin’s Chaos Communications Congress last December.



The Coming War on General Computing

“, is how he titles it. Military metaphors are omnipresent here. Maybe because this is conference is still a boy’s world. Maybe because of the lingering idea of the “electronic frontier”, virgin territory to be fought over. Or perhaps this is the world seen by a generation of video-gamers, where everybody expects to fight through a series of increasingly-powerful bosses until we finally win.

Cory’s war on general computing, then, consists of many powerful interests reacting similarly to the threat of devices which can be modified by their users. “

We’d like it to be able to do everything

“, they say, “

except this…

Every one of them will arrive at the same place: “Can’t you just make us a general-purpose computer that runs all the programs, except the ones that scare and anger us? Can’t you just make us an Internet that transmits any message over any protocol between any two points, unless it upsets us?”

The RIAA were the first. “

We’d like you to be able to share everything

“, they thought, “

except our music

“. Now computing power is breaking out of the box on the table, into the rest of the world, the same pattern is being repeated. “3D printers are great —

if only we could stop them making weapons. Or forgeries. Or sex toys

“. “Self-driving cars are great — if only the police could shut them down”.

But it doesn’t work like that. User modification really is all-or-nothing. Trying to shut down one use of a computer means locking down the entire system. “All attempts at controlling the PC will converge on the rootkit. All attempts at controlling the internet will converge on surveillance and censorship”:

We don’t know how to build a general-purpose computer that is capable of running any program except for some program that we don’t like, is prohibited by law, or which loses us money. The closest approximation that we have to this is a computer with spyware

Cory, as a speaker and activist, is a professional optimist. He thinks we can win this battle — we can force the powers to accept freedom over spyware. But if the nature of computers forces us to be this black-and-white, we end up in an unwinnable fight. No plausible government is likely to allow

everything

without exception. So, even if they 99.9% of uses are acceptable, the last 0.01% will force us into spyware.

Sady Doyle on identifying with Sarah Palin

Sady Doyle is no fan of Sarah Palin, for obvious political reasons. And yet

Game Change

, a film about her catastrophic vice-presidential candidacy, leaves Doyle

“full-on, gut-level IDENTIFYING with the enemy

“. And that, even when the film itself is “

a big, steaming pile of disingenuous crap

“. Because Palin’s campaign is the story of somebody getting in over their head, realising that too late, and tearing themself apart in the attempt to escape or deal with a very public failure:

She commits historically evil acts because she’s lonely, and sad, and wants to be loved. It’s the worst, smallest, pettiest, most inexcusable excuse for evil you will ever hear. And most of the evil that I’ve witnessed, in my life, has been committed for the same reason.

Councillor as community organizer

Guardian journalist and Peckham Councillor Rowenna Davis sees herself as a community organizer. When her constituents come to her with complaints, she looks for ways to help them join forces with their neighbours. So when a tenant complained about a private landlord overcharging her for a damp and unsafe flat:

It turns out the Landlord owns all the properties on her block. An angry letter from one tenant won’t do much, but a letter signed by ten tenants, who are prepared to collectively withdraw their rent, is a lot harder to ignore.

But the real advantage of doing things this way isn’t just that the damp gets fixed faster. It’s that it builds leadership and develops power in a way that relying on your middle class councillor can never do.

That is, it breaks what Davis calls “

relational poverty

“: “

Poverty understood as the absence of meaningful relationships. As isolation

“. She sees this isolation in the August riots, as well as generally in the powerlessness of her constituents. So she’s setting out to change it:

My job as a councillor is to do what I can to carry on deepening and spreading those relationships, so that none of us have to feel the loneliness that we felt in August, and the powerlessness that it breeds.

Because it’s the relationships that are transformational, not just for overcoming poverty, but for fulfilling who we are and how we should live together, flourishing, as human beings.

Links & Snippets: deaths, diplomats, and a pistol-duelling 9-year-old

Bolivian activist Domitilla Barrios de Chungarahas died. Working in the tin mines, she criticized the hard work and poor treatment of miners, and became a union leader. Denouncing military coups in Bolivia left her unable to return home for several years, and also brought her international attention. But, she complained, this was fickle:

When my book came out everyone was interested. Everyone loved the drama and the repression and our struggle. Now the fight is just as hard but it’s not so romantic, so it seems people have lost interest. I believe that the Bolivian people are going to continue struggling. Things aren’t going to stay as they are now. On the contrary, it’s going to get much harder. I think that’s why the US troops have arrived to build their runways.4 They’re not building that runway at Potosi so that we Bolivians can travel, as if we had the money! They’re building it so that they can control events in the whole of South America when things get really tough. I think that people in other countries who value democracy, freedom and who recognize that we need work, I think that they should do solidarity work with us. Now – not just when it’s romantic.

The New York Times on Carne Ross, who has set himself up as a kind of consulting diplomat for states without formal recognition:

The Independent Diplomat tries to ensure that poor and neglected regions get access to the decision makers and international forums that make policy, such as the United Nations and the European Union.

….

In 2005 Mr. Ross attended a Security Council discussion of Kosovo with its prime minister at the time, Bajram Kosumi. “He wasn’t allowed to talk,” Mr. Ross recalled. “The U.N. didn’t even provide an interpreter for him, and we had to find an Albanian-American student to do the translation.” Nor, he said, could Mr. Kosumi respond to an attack by the Serbs. “It was very frustrating.”

And a classic example of the best sub-genre of obituary: extreme, larger than life, and hard to take seriously:

At 9, he settled a dispute with a pistol. At 13, he lit out for the Amazon jungle.

At 20, he attempted suicide-by-jaguar. Afterward he was apprenticed to a pirate.