How can you develop a service without sharing a language with your users?
Holed up in Budapest, my head too messed up to do any proper work (eep! the doom she is a-coming!), I’ve been listening to danah Boyd‘s keynote at the blogtalk conference that’s just winding up in Vienna.
She touches on the fact that the creators of Orkut don’t have the faintest idea what their Portugese or Hindi-speaking users are doing. I’d always vaguely assumed that there would be a fair few Portugese-speakers within the Orkut development team, for instance. But obviously not.
It’d be a nice little project for a journalist or an anthropologist, to work out how much the developers of these sites know about their users.