Beer Marxism

From a (generally pretty good) history of Europe:

Britain’s remarkably successful Campaign for Real Ale (CAMRA)….rested its case upon a neo-Marxist account of the take-over of artisanal beer manufacture by mass-producing monopolists who manipulated beer-drinkers for corporate profit [p.486]

Huh? Granted, I’m fairly clueless about both Marxist economics and CAMRA’s history – but I’m baffled. Aren’t CAMRA a fairly standard consumer pressure group – drink more interesting beer from small producers, and you’ll keep them in business and churning out decent real ale? Is that all it takes to be ‘neo-Marxist’?

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