Experimental Economics: On the Efficiency of AC/DC

Here is a nicely tongue-in-cheek economics paper, claiming that people drive better bargains listening to Brian Johnson than to Bon Scott. What’s impressive is that they manage to keep up their oh-so-serious tone all the way through…

Our results suggest that having participants listen to songs by AC/DC in which Brian Johnson served as vocalist results in participants realizing more efficient (*) outcomes.

Our analysis has direct implications for policy and organizational design: when policymakers or employers are engaging in negotiations (or setting up environments in which other parties will negotiate) and are interested in playing the music of AC/DC, they should choose from the band’s Brian Johnson era discography.

(*) Efficient=mean and self-interested, it seems

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