Olympic branding police

I always enjoy seeing specialist, professional media outflank the mainstream, and agree with the angry ranters. Much of my joy in reading the Financial Times, for example, comes from seeing them offer critiques of markets and capitalism which the Guardian would flinch from publishing.

Case in point: Australian marketing magainz B&T rips into the Olympics. They describe a photoshoot with Sally Gunnell, interrupted by fanatical brand policing by the Olympic organizing committee:

Raising the national flag over her shoulders was deemed to be too reminiscent of Gunnell’s triumphant gesture after winning the 1992 400m Hurdles Olympic Gold for Great Britain in Barcelona. The photoshoot was halted, the Union Jack removed and Gunnell forced to change from her white tracksuit deemed too reminiscent of the British national strip and into a more acceptable orange T-shirt.

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